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Brand consulting, creative direction, and visual storytelling for an expanding beauty supply company evolving into a recognizable multi-market brand.
Contributed to the development of the brand’s visual identity, in-house product positioning, content direction, and customer-facing aesthetics during a significant growth era that expanded visibility across both U.S. and Mexico beauty audiences.

An evolving creative studio and brand ecosystem rooted in beauty, storytelling, emotional connection, and intentional growth.
Created during a transformative personal chapter, Empress was built to be more than a traditional beauty space — blending creative direction, community, content, wellness, education, and modern femininity into a vis
An evolving creative studio and brand ecosystem rooted in beauty, storytelling, emotional connection, and intentional growth.
Created during a transformative personal chapter, Empress was built to be more than a traditional beauty space — blending creative direction, community, content, wellness, education, and modern femininity into a vision designed to continue expanding far beyond the studio itself.
How I got started creating content from home!
Helpful Video for my aspiring Nail Pros!
In my first year of nail content creation, inspo goes viral.
Some say it’s plagerism, I say ,
I must be doing something right!
Sneak peek at how I set up for creating nail content, and how I got started
Chatting away as I do an acrylic nail fill on a beauty school friend.
Campaign concepts, launch visuals, aesthetic direction, and emotionally resonant content strategy for beauty brands and modern businesses.
Short-form video, tutorials, product storytelling, lifestyle visuals, and branded content designed for social platforms, launches, and digital campaigns.
Hand-modeled beauty content, product-focused visuals, swatches, tutorials, and elevated campaign imagery designed to connect visually and emotionally online.
Support for creators, beauty professionals, and founders looking to strengthen visibility, audience connection, branding, content direction, and creative identity.
Thoughtful digital products, creator resources, wellness-centered rebuilding tools, and educational content designed for modern women and evolving creatives.
Beauty, branding, storytelling, and emotionally intentional content designed to connect — not just perform.
Esther Rezvani Beauty • Creativity • Rebuilding
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